The CMM Forum LLC is a company dedicated to fixing the disconnect between marketing and sales with practical processes, tools, and templates. It was founded by Tim Riesterer and Diane Emo, the authors of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson South-Western 2006).

By working closely with the American Marketing Association and the CMM Group, and sales and marketing effectiveness thought leaders, the CMM Forum:

• Develops the ideas that foster CMM as a practical organizational discipline
• Trains organizations and individuals to implement CMM, and
• Consults with companies who are working to bridge the gap between sales and marketing.

There are 3 ways to get involved with the CMM community:

1. CMM Forum Community online portal
2. AMA Marketing & Sales Alignment portal
3. CMM Blog

Join the CMM Forum Community
How can you actively collaborate with the CMM Forum founders, your marketing peers, and other experts on the topic of integrating marketing and sales? In the CMM Forum Community, an online portal where people can learn, share ideas and communicate about CMM. Create a login to access weblogs, articles, whitepapers, news, examples and upcoming events -- as well as an archive of great information about CMM.

American Marketing Association Marketing & Sales Alignment Forum
The AMA supports and promotes the work of the CMM Forum in many ways, including a portal that contains a wealth of information. Create a personal portal that will provide you with best practices and tools on topics related to CMM, marketing and sales alignment, as well as the latest content, news, recordings and material presented at AMA-sponsored events.

 CMM Blog
Listen in on conversations that Tim Riesterer, co-founder of CMM Forum, leads - or better yet, join thought provoking discussions about current trends, fads and the latest in sales and marketing innovations.