Times higher return on investment

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Despite the rapid growth of the value of the content advertising market, there are still no official standards or metric systems appropriate for content marketing. Quantitative data from campaigns across publishers is often inconsistent or incomplete. Qualitative measures are also important in content campaigns, : whether the users reached by the content will coincide with the target group, whether social interactions will be positive and how they will affect the brand image, what will be indicators such as time on page and number of page views per user. [/three_fifth][two_fifth_last] Authors Ewa Wielgórska , content marketing expert and development director at the Bazgroł agency.

He specializes in content strategy as well as media and influencer activities. He has India WhatsApp Number List extensive experience in working in business media. Dr. Robert Stalmach , president of Newspoint. Author and co-author of books and articles in the field of management, economics, media and new technologies. Lecturer at INE PAN. Participant of a research project at the University of Augsburg, as well as executive programs at INSEAD and IFRA/eNews. Expert of the European Commission of the Horizon 2020 program. [/two_fifth_last] Content marketing - it works Marketers instinctively feel that content marketing allows them to get a higher ROI in a world of excess marketing messages. They use the support of publishers or influencers more and more boldly, and also set up their own company blogs. We receive information from.



The world about attempts to measure the effectiveness of large content marketing campaigns. For example, Kraft estimated that its content campaigns generated the equivalent of 1.1 billion ad impressions. As a result, it achieved four than in the case of traditional, targeted advertising. Measuring the effectiveness of content investments, however, is not just for global corporations. There are also ways for smaller companies to implement simple methods of measuring the effectiveness of content marketing.