Plays The Role Of Puppeteer It Makes

[juthirani11]

On the one hand, because they represent a growing market share. They are tomorrow's consumers of products currently reserved for their elders: anti-aging creams, etc. On the other hand, because they were born with the Internet and social networks. This community imposes itself by its power of influence and traffic. Born in the digital age, Millennials think by click and shop in virtual space. But their way of consuming modifies e-marketing strategies, because their expectations are not the same.Indeed, it is no longer the price, nor even the product or service, which must be given visibility. It is the values ​​and customer experiences that become decisive in the “e-shop” act.

Some major brands have already understood this, like Shiseido, which has reviewed its positioning with Millennials .A new range, entitled Waso, was created by breaking traditional marketing codes. The brand film fax list becomes ever more subtle, because it no longer shows the product in the foreground. This is particularly revealing in the film dedicated to the Waso range and testifies to the brand's desire to attract young people.



Thus, the close-ups focus on various natural elements that have been carefully chosen, in line with the eco-responsible sensitivity of this generation: flowers, plants, beehives. And it is a robotic arm that comes to harvest nature, in order to reach this hyper-connected public, specialist in networking and great adept of technology. Therefore, it is interesting to question the keywords that the brand has retained as part of its natural referencing. Millennials no longer seek a beauty treatment for its effectiveness: to fight against dry hair. They are no longer looking for a result: holding curls for 48 hours.