How brands are using Christmas marketing

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Alisha
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Joined: Sat Jan 28, 2023 6:48 am

How brands are using Christmas marketing

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Occasional holidays are the perfect opportunity to promote your company. From mid-November we hear Christmas songs on the radio and Christmas trees and decorations appear in shops. The number of offers and opportunities encourages shopping, but it can be overwhelming for consumers faced with the choice of a huge number of available products. At this time, many brands start their creative campaigns. And some do it really well! Here's my TOP5:Allegro You probably know the cult film that grabs the heart and makes tears come to the eyes. The story of a grandfather who learns English and then goes abroad to visit his children. The brand does not focus on the product in the spot, but on showing how it functions in the user's life. The video has 19 million views as of today. I probably got half of it myself Coca-Cola The first advertisement with a cheerful old man appeared in 1930! Coca-Cola is a brand that has permanently entered the vision of Christmas.

Few people know, but for all these years it was the brand that created the image of Santa, known to us to this day. The goal was to show a warm and friendly character who would gain the sympathy of the audience. In Oman Phone Number Data this way, a kind, fluffy old man with a beard in a red outfit was created. Probably everyone is familiar with the "Holidays are getting closer" advertising spot, which shows illuminated red trucks with the logo of the drink. 3 EDEKA So far, no brand has managed to beat this spot. A chain of German supermarkets tells an extremely emotional and sad story of an elderly man who is waiting for his children. A very strong and current message that perfectly fits into today's reality. The film has been watched by over 68 million people so far. Check it out! 4 IKEA Now is the time for climate change. The IKEA spot is a departure from traditional Christmas advertisements. Every year there is a huge amount of food on the tables.

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Unfortunately, after all, it often ends up in the trash can. IKEA drew attention to this problem and created a "catastrophic spot". Definitely a unique lesson for all of us. 5 McDonald's UK Does it make sense to advertise McDonald's during the holidays, when our tables bend under the amount of food? The ad from 2018 shows that it is! According to tradition, cookies and milk are left for Santa Claus, but the reindeers are also tired from the journey. Santa comes up with an idea to buy carrots at the nearby McDonald's restaurant. Inventiveness, innovation, humor and reference to tradition are important during Christmas. As you can see, the campaign needs to express emotions and relate to real life. As the SocialCube team, we would like to wish you a joyful and peaceful Christmas. May this time be full of warmth and family atmosphere. And many successes in the coming year. Happy Christmas! You may also be interested in this topic.
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