Employee Advocacy Program in the Company Business and Personal Benefits

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Alisha
Posts: 45
Joined: Sat Jan 28, 2023 6:48 am

Employee Advocacy Program in the Company Business and Personal Benefits

Post by Alisha »

In my daily work, I often encounter clients' questions about the Employee Advocacy program . First of all, they wonder what business and personal results can be brought by introducing activities in this area in their company. What is Employee Advocacy (EA)? In short, the Employee Advocacy program consists in the active involvement of employees in showing the daily activities of the company. The most common communication channel used for this purpose is social media. Employees who are willing to share their professional knowledge and talk about their professional life take part in such programs . They want to get involved in promoting the brand, presenting its activities and, at the same time, focus on building their own image as an expert. Please note that voluntariness is key here.

Employee involvement in brand activities, giving them a voice and the possibility of publishing various company information can bring many benefits to the employee and the company . Research shows South Africa Phone Number Data that communication conducted by employees from their own profiles is more credible for recipients. We trust content posted on private profiles much more than content posted on official corporate channels. However, before you decide to implement the Employee Advocacy program in your organization, it is worth knowing what you can expect from it. What can the company gain and what an employee engaging in the program can achieve. group of workers with laptops Brand ambassadors and spokespersons – benefits for employees Nearly 86% of employees participating in the Employee.

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Say that their involvement in social media has had a positive impact on their careers. Statistical data comes from the website: getbambu.com Among the advantages of the EA program for employees, the respondents of the survey conducted by Hingemarketing most often mentioned: expanding the network of contacts (87.2%) and keeping up with trends in the industry (76%). The vast majority of respondents indicated that being active in social media helped them in their careers. It had a positive impact on the development of their business relations and building the image of an expert in the topics they discussed. These results alone show that the program really works! Below are all the advantages indicated in the study: table Benefits for companies Of course, building an expert image of their employees.
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