Myths About B2b Marketing

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Alisha
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Joined: Sat Jan 28, 2023 6:48 am

Myths About B2b Marketing

Post by Alisha »

Aneta Sikora Social Selling & Digital Marketing Team Leader Tags: Digital Marketing , B2B Communication , LinkedIn , Personal Brand , Marketing , Personal Branding I have been dealing with communication addressed to companies for over 10 years. During this time, I have come across many assumptions and claims about B2B marketing - more and less true. Many people think that they know something about marketing and communication, but not everyone is ready to verify this knowledge with specialists. Today I decided to deal with the assumptions about B2B marketing, which in my opinion are untrue. I hope that you will get something out of this text and you will pass on new knowledge. After all, education is never too much. So, without further ado, let's move on to debunking.

The myths about B2B marketing! Myth #1: We know what our customers think Many B2B sales leaders are confident that they understand customers, their views on the market and current levels of satisfaction. However UAE Phone Number Data their point of view is true to the extent that we assume that customers regularly (and always) give their opinions honestly and clearly. In my experience, however, this rarely happens and there are plenty of insights (opinions) - good and bad - that remain beyond the reach of salespeople or marketers and that B2B companies simply don't know about. And they could easily acquire this knowledge - using the power of internal and external customer research . Such research, especially qualitative interviews , can reveal client-specific issues and indicate whether the market perceives our.

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Company's capabilities and expertise in the same way as we do. Asking customers for feedback also helps to strengthen relationships, as many consumers appreciate that the company where they shop is interested in their point of view. Insights and information obtained through research can affect not only brand communication, but also its service, operations and even development. Myth #2: CEOs and board members are the most important audience Gone are the days when only board members could decide to buy products or services. In a complex B2B environment, purchasing decisions are made by an increasing number of people. Studies say that on average 7-8 people are part of the so-called purchasing committee. Therefore, B2B marketing should not be addressed only to CEOs.
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