Why Does Business Need a Human Face

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Alisha
Posts: 45
Joined: Sat Jan 28, 2023 6:48 am

Why Does Business Need a Human Face

Post by Alisha »

Much has been written about "human communication" (from English human-to-human (H2H) communication). Nevertheless, watching how B2B brands (I will focus on the B2B industry due to my experience) and their employees, experts or traders still communicate, I come to the conclusion that the implementation of theory into practice is slow. That is why it is worth taking up the subject of the human face of communication once again and analyzing the ways of its conduct and potential benefits. In this article, I will look for the answer to the question of why to run an H2H narrative, I will tell you what the challenges are and I will give you some ways to do it well. In this article you will read about: Challenges of B2B communication Why does business need a human face? How to communicate well in B2B.

Examples that can inspire B2B brand communication woman looks at phone screen Someone has already researched this phenomenon In its research, Deloitte Digital attempted to identify and quantify the Human Vietnam Phone Number Data Experience Quotient (HX). They determined that: “Companies that focus on the human experience are twice as likely to perform better in terms of revenue growth over a three-year period and grow sales 17 times faster than those that do not.” [study: REPORT 2020 Global Marketing Trends: Bringing Authenticity to Our Digital Age ] Behind every business is a human We say that B2B brands maintain relationships with companies. Regardless of the complexity of the product or service offered by the company, whether it operates in a niche or on a broad market, its recipient is always a human between people.

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Human (H2H) communication seems quite obvious. Impersonal and formalized messages have long stopped working. As customers, we want to be treated as partners and friendly in every business. And in building relationships, the choice of words matters a lot. Challenges of B2B communication If it were that simple, all companies would show a human face in communication. All content that we encounter in e.g. social media space would be built with the real needs of the recipient in mind, written in the first person and boldly present the author's opinions. So what are the obstacles for organizations and their representatives? digital world The matter is complicated by the fact that in the past, organizations relied on personal interactions. Today we have digital solutions that we often perceive as.
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