Customer Message Management™
Mending the traditional disconnect between marketing and sales - and focusing everyone’s energy on revenue generation - requires a new corporate discipline called Customer Message Management.

Customer Message Management is a cross-functional approach between marketing and sales to create better brand, marketing and selling messages based on customer business roles and goals; deliver those messages across all selling touch-points in a way that can be personalized for each prospect and customer interaction; and equip more consistent and consultative sales cycles.

The CMM principles, tools and practices are the result of the last five years of development and field testing with world-class companies and market leaders such as American Express, Federal Express, Caterpillar, Unisys, AmerisourceBergen, SAS Institute, ADP, HP, Manpower, ITW, Experian, and others.